What the HubSpot Integration Does
The Email Verifier by EcomTech HubSpot integration provides seamless email verification for your entire HubSpot CRM and marketing platform. By connecting your HubSpot account through OAuth, the integration gains secure access to verify contact emails across your database, forms, and workflows. Every email address in your HubSpot contacts can be validated through our email verifier engine, which checks syntax, domain validity, MX records, SMTP mailbox existence, disposable email status, and spam trap risk with 99.5% accuracy. Results are stored as custom contact properties that you can use for segmentation, reporting, and automation.
HubSpot users face a common challenge: contact databases degrade over time as people change jobs, abandon email accounts, and domains expire. Industry research shows that email lists lose approximately 22% of their validity each year. Without regular verification, your HubSpot campaigns gradually suffer from higher bounce rates, lower engagement metrics, and declining sender reputation. Our integration solves this by providing both proactive protection, verifying every new contact as they enter your system, and reactive cleanup, allowing you to bulk-verify existing contacts and remove invalid addresses. The integration works with HubSpot workflows, enabling you to build sophisticated automation that routes contacts based on their email verification status, ensuring your marketing and sales efforts are always focused on reachable, valid contacts.
Step-by-Step Setup Guide
Connect Your HubSpot Account
Log into your Email Verifier by EcomTech dashboard and navigate to the Integrations page. Click Connect HubSpot and authorize the connection through HubSpot OAuth. This securely links your accounts without exposing passwords. The integration requests read and write access to contacts and custom properties. You can revoke access at any time from your HubSpot Connected Apps settings.
Configure Custom Contact Properties
After connecting, the integration automatically creates custom contact properties in HubSpot: EV Status, EV Risk Score, EV Email Type, and EV Last Verified. These properties store verification results for each contact. You can add these properties to your contact record sidebar, list filters, and report columns to make verification data accessible throughout HubSpot.
Enable Real-Time Verification for New Contacts
Toggle on real-time verification in the integration settings. When enabled, every new contact created through forms, imports, API calls, or manual entry is automatically verified. Choose your response behavior: flag-only mode adds the verification status without blocking, while strict mode prevents contacts with invalid emails from being created through HubSpot forms.
Run Bulk Verification on Existing Contacts
Select a contact list, active list, or your entire contact database for bulk verification. Click Start Verification to begin processing. The integration verifies contacts in batches, respecting HubSpot API rate limits, and updates each contact record with the verification results. Progress is tracked in real-time and you receive a summary report when the job completes.
Build Workflows with Verification Actions
In HubSpot Workflows, add the Verify Email action from our integration to any workflow. Use if/then branches to route contacts based on verification status. For example, create a workflow that triggers when a form is submitted: verify the email, add valid contacts to your nurture sequence, and move invalid contacts to a cleanup list with a notification to your team.
Create Segments and Reports Based on Verification Data
Use the custom verification properties to create active lists that automatically segment your contacts by email quality. Build HubSpot reports and dashboards to track your database health over time, including metrics like percentage of valid contacts, verification trends, and the impact of list cleaning on campaign performance. Schedule monthly verification jobs to keep your data fresh.