What the Pipedrive Integration Does
The Email Verifier by EcomTech Pipedrive integration brings automated email verification into your sales pipeline, ensuring your sales team always works with accurate contact data. When contacts are added to Pipedrive, whether through manual entry, imports, web forms, or third-party integrations, their email addresses can be verified automatically through our email verifier engine. The integration checks each email against 7 layers of validation including syntax, domain, MX records, SMTP mailbox existence, disposable detection, catch-all analysis, and risk scoring, then stores the results as custom fields on the Pipedrive person record visible to your entire sales team.
Sales teams lose significant time and productivity when contact emails are invalid. Outreach sequences go unanswered not because the prospect is uninterested, but because the email never arrived. Follow-up emails bounce, creating confusion about whether the prospect has engaged. CRM databases fill with contacts that cannot be reached, inflating pipeline metrics and skewing forecasts. Sales managers cannot accurately assess pipeline health when a percentage of contacts are unreachable. Our Pipedrive integration solves these problems by validating every email in your CRM. New contacts are verified when created, ensuring your team starts outreach with confirmed deliverable addresses. Existing contacts can be bulk-verified to clean your entire database. Verification results are displayed directly on person records, letting reps see at a glance whether an email is valid before drafting their message. The integration also works with Pipedrive automations, enabling you to trigger verification when deals change stages, when contacts are added to specific pipelines, or on a scheduled basis for ongoing data hygiene.
Step-by-Step Setup Guide
Connect Your Pipedrive Account
Log into your Email Verifier by EcomTech dashboard, go to Integrations, and click Connect Pipedrive. Authorize the connection through Pipedrive OAuth which securely links your accounts. The integration requires access to read and write person records, custom fields, and automations. You can review and revoke the connection at any time from your Pipedrive Marketplace Apps settings.
Set Up Custom Fields
The integration creates custom fields on the Person entity in Pipedrive: EV Status, EV Risk Score, EV Email Type, and EV Last Verified. These fields appear on person detail views and can be added to list views, filters, and reports. Your sales team can see the verification status of any contact at a glance without leaving Pipedrive.
Enable Auto-Verification for New Contacts
Turn on automatic verification in the integration settings. When a new person is created in Pipedrive with an email address, the integration verifies it within seconds and updates the custom fields. You can configure whether to verify all new persons or only those added to specific pipelines. This ensures your sales team never starts outreach to an unverifiable email address.
Bulk Verify Existing Pipeline Contacts
Select your Pipedrive pipelines, stages, or use custom filters to identify contacts for bulk verification. Click Start Verification to process all matching person records. The integration verifies each email and updates the custom fields on every record. For sales teams with thousands of pipeline contacts, this typically takes 30-60 minutes and runs entirely in the background.
Create Pipedrive Automations
Build Pipedrive automations that incorporate email verification. Create an automation that triggers when a deal moves to a new stage and verifies the contact email before your rep begins outreach. Set up automations that flag deals with invalid contact emails so managers can request updated information. Use webhook-based automations for advanced workflows that route contacts based on verification results.
Build Filters and Reports
Create Pipedrive filters using the verification custom fields. Build a Valid Contacts filter to focus your team view on reachable prospects. Create an Invalid Contacts filter to identify records that need updated email addresses. Generate reports on data quality across pipelines and stages to understand where invalid emails are entering your sales process and take corrective action at the source.